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Nostalgia is a powerful marketing tool. With a clear nod to yesteryear, the company Pan Am Brands is offering travel merchandise that will look familiar to people of a certain age.  How a brand associated with the worst airline disaster in aviation history (Tenerife, Canary Islands, 1977); a seminal terrorist attack (Lockerbee, Scotland, 1988); and bankruptcy (1991) can still retain a whiff of glamor is anyone’s guess–but there’s no discounting the allure of that famous logo.

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  1. Funny — I am “of a certain age” yet when I read “Pan Am” I think of the Pan Am Games, not the bankrupt airline. The logo looks like some kind of basketball or volleyball brand!


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