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Can a well-known product, devoid of its brand markings, still be recognized by its brand name?  Andrew Miller, a brand strategist, provides that answer–and a few others–with his self-initiated Brand Spirit project, which douses famous products in a coat of white paint. The 100-day project is in its early days, but a few initial impressions: an all-white Sharpie is still a Sharpie; a one-cent coin looks exquisite in white; and a bottle of Tabasco sauce can convincingly channel the ghost of Giorgio Morandi.

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