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“From Butch Cassidy to Bruce Springsteen, the red bandana is to wardrobes what sawdust is to sawmills, and edges are to ice skates. Designed to offer lifelong service and softness, our red bandana will not only look the part, but in a pinch it’ll make for an ideal tourniquet, a pot holder, protection from the sun & wind, or just a great handkerchief.”

If you’ve got the gumption to resurrect a quintessential piece of Americana from fashion irrelevance, you better do it with romantic flair. Best Made, predictably, has–by putting a starry personal spin on the old red bandana, packaging it in an envelope that’s anything but rough-around-the-edges, and, most calculatingly, whipping up some pitch-perfect copy. Are red bandanas poised to replace the endless parade of hipster hats? We can hope.


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