All Posts Filed in ‘packaging

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WORD OF MOUTH: DELICIOUSLY PACKAGED MARVIS TOOTHPASTE

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medium_MRVB006055045_0426Maybe only a Florence-based company could effectively turn toothpaste into object d’art. The Italian company Marvis seems to have done just that with a collection of ‘contemporary toothpaste’ distinguished by fanciful flavors—like Amarelli Licorice and Jasmine Mint—and inspried packaging comprised of aluminum tubes, color coordinated hexagon-shaped caps, and handsomely illustrated outer boxes. No need to settle on only one flavor (and color); a travel-sized assortment of 7 solves that problem tastefully.
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RED NECKED

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“From Butch Cassidy to Bruce Springsteen, the red bandana is to wardrobes what sawdust is to sawmills, and edges are to ice skates. Designed to offer lifelong service and softness, our red bandana will not only look the part, but in a pinch it’ll make for an ideal tourniquet, a pot holder, protection from the sun & wind, or just a great handkerchief.”

If you’ve got the gumption to resurrect a quintessential piece of Americana from fashion irrelevance, you better do it with romantic flair. Best Made, predictably, has–by putting a starry personal spin on the old red bandana, packaging it in an envelope that’s anything but rough-around-the-edges, and, most calculatingly, whipping up some pitch-perfect copy. Are red bandanas poised to replace the endless parade of hipster hats? We can hope.

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PET PROJECT

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Being mindful of animal cruelty is neither obsessive nor compulsive, but I have to applaud  “100% vegan and cruelty-free” Obsessive Compulsive Cosmetics  for broaching a serious issue (or two?) with humor. And this color is nice, too.